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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
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Additional The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It Information

How to use brands to gain and sustain competitive advantage

Companies today face a dilemma in marketing.

The tried-and-true formulas to create sales and market share behind brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change.

Plus, Gerzema helps readers develop energized differentiation achieve better financial performance than traditional brands have.

 

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